Halfboy: a brand that's changing how we think about luxury

The Milan-based brand Halfboy came out in 2019. Its creators wanted to strike a balance between the classic Italian approach to making clothes and a spirit of freedom that lets everyone express themselves. The brand was inspired by the era of boldness, freedom and street aesthetics of the 1980s and 1990s. However, the manufacturer did not set out to create retro copies of the clothing that was popular in those years. The brand's founders took a different path and reimagined the past. The result is looks that are relevant today and tomorrow, but with the charm of past fashion. 

• What Halfboy offers: clothing with character
• The brand's main focus is on premium women's clothing. The collections are luxurious and elegant. Among the fashionable items on the website are:
• Magnificent outerwear – sheepskin coats, fur coats, leather jackets, parkas. The items not only protect from the cold, but also help to create stylish fashion looks. 
• Elegant coats and jackets – strict silhouettes, noble shades, minimalism in details. Every detail is thought out to the smallest detail. There are no superfluous or excessive solutions. These are models that will remain ‘appropriate’ at all times. 
• Suits and sets – luxurious fine wool trousers, jackets that create a flawless business look. Such clothing emphasises the status of the owner and tells the whole world about their sense of style, character and self-confidence. 
• Basic items – T-shirts, shirts, knitwear. A choice for every day and for creating perfect looks that look expensive and are a pleasure to wear.  
• Every item is thought out down to the smallest detail, from the fit to the feel of the fabric on the skin. Halfboy is recognisable even at the sensory level. 

What is the secret of Halfboy's appeal?

Halfboy clothing is a bright representative of Milanese high fashion. To achieve this result, the brand uses a variety of approaches: 

• Luxury materials – virgin wool, soft sheepskin, fine cotton, leather of impeccable quality. Fabrics are selected individually for each item in order to create perfect comfort when worn, retain their shape and maintain their appearance even after a long period of time. 
• Italian craftsmanship – there is no mass production approach. Handwork, attention to every detail, impeccable fit, perfect seams – all stages of production are aimed at creating clothing that is luxurious not only in appearance but also in quality. 
• Balance of strength and femininity – the brand works with contrasts: clothing with strict silhouettes and straight lines, but at the same time with soft textures and feminine shapes. The looks are strong in character, but without feeling rough. 
• A modern take on trends – Halfboy is inspired by the past but creates things for the future. These are clothes that are fashionable today and will remain relevant for many seasons to come. 

Who is Halfboy clothing for?

Who should buy Halfboy? It is the choice of people who:

• value quality and are willing to invest in the perfect wardrobe;
• love simplicity but don't want to look ‘boring’ and are against standard classics;
• want to stand out through style, not shock value;
• are looking for clothes that can be used to create impressive business looks, but at the same time can be used to create stylish everyday outfits. 
• prefer luxury not for the sake of the logo, but for the sake of aesthetics and craftsmanship.

Where to buy Halfboy items: the Sohorooms online store invites you to browse its catalogue.

Halfboy is an expensive brand. But these are not items for just one season. They are a statement of your status and style. If you are looking for Halfboy, the Sohorooms online store offers the brand's products in the following categories:

• outerwear;
• knitwear. 

Comfortable and profitable shopping for our customers:

• only original products from the Milan brand;
• a wide range of offers;
• Halfboy clothing at a price that is not inflated;
• the opportunity to try on clothes;
• popular classic models and new items;
• a filter on the online store website for easier selection;
• assistance from consultants in choosing;
• fast delivery throughout Ukraine. 

The official Halfboy store in Ukraine is a place where you will find clothing with character: looks for confident people who know the value of things and appreciate depth in fashion, not superficial glamour.

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